Business Management · Unit 1: Introduction to business management

1.3 — Business objectives

Business Management · SL / HL · syllabus-mapped notes

1. Vision and mission statements

2. Common business objectives

   Businesses pursue growth, profit, protecting shareholder value and ethical objectives, often several at once and sometimes in tension.

3. Strategic and tactical objectives

4. Corporate social responsibility (CSR)

   CSR means acting in the interests of society and the environment beyond legal requirements, fair pay, lower emissions, community support.